5 Credible Reasons
At The Gates Group, we have five credible reasons to trust that we know what we are doing...
- Bestseller Results - Don oversaw the best three years of New York Times Bestsellers in Zondervan's 85-year history. His team of marketing mavens and publicity professionals gave rise to new authors and proven authors "making the list."
- Business Know-how - Don has a BS from The Wharton School of Business and an MBA from the Kellogg School of Management. He has advocated for multi-million dollar investments and completed complex deals. He has first-hand working knowledge of what makes a good contract for an author.
- Marketing Expertise - Don learned his marketing tenets (strategy, creative, publicity and more) from 15 years in brand management at Campbell's, Hershey and Yum Brands! He has a stable of widely proven marketing principals that he employs to ensure alignment and success.
- Theological Insight - Don is gaining a Masters of Divinity in Worldview and Apologetics from Southern Baptist Theological Seminary. Most importantly, he embraces the broad views and perspectives found in modern Evangelicalism and classical Christian orthodoxy.
- Publishing Innovation - Don is not committed to keeping things the same in the publishing industry. With the explosion of e-books and the proliferation of new titles, the same-old stodgy system needs a redesign and reinvention.